Long-lasting Longlife batteries will be available in a new Bonus Pack starting in March 2014 – for all fans of the great outdoors and travelers who want “more”.
Just in time for spring and summer, VARTA Consumer is adding two free batteries to its regular four-battery Longlife blister packs. The Longlife 4+2 Bonus Packs of AA and AAA batteries are ideal for devices with constant energy consumption. That means the Bonus Pack is not just a great companion on the go, but also even a good way to stock up at home.
Retail support
VARTA Consumer Batteries is offering new, improved ready-to-sell floor and counter displays that are easy to handle and set up. These visually appealing displays ensure a stronger presence at the POS, attract the attention of consumers and boost battery sales.
The VARTA 4+2 Bonus Pack will be available from retailers at an RRP of €3.49 starting in March 2014. For more information, visit www.varta-consumer.com or the official international VARTA Consumer Facebook page.
Press contact
häberlein & mauerer ag
Nadine Rümmelin
Phone: +49/89/38108104
Email: varta@haebmau.de
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.