VARTA Consumer is underscoring its commitment to Germany as a production location. The full-range portable battery supplier is investing a two-digit-million sum in the Dischingen plant and increasing output by more than 20 percent.
With the expansion of production that began in fall 2016, VARTA Consumer Batteries is investing a total of €11.3 million in the production site, which is certified in accordance with DIN EN ISO 9001 and 14001. As a result of the modernization and expansion of the two production lines for manufacturing AA and AAA batteries, production volume is being increased to 1.6 billion round cells per year. The approximately 450 employees who work here also benefit, since the expansion of production will cut down on Sunday and holiday shifts in the future.
A professional implementation plan that has undergone detailed coordination will prevent any production downtime or delivery bottlenecks during the measures aimed at expanding production. Regular operations at the plant will continue practically as normal, even when the updates and expansion work are performed. These measures are scheduled to wrap up in fall 2017.
Strong growth in Europe
As the only manufacturer of alkaline portable batteries, VARTA Consumer produces in Germany. In the past two years, it has expanded production by more than 250 million alkaline batteries to meet demand in Europe. "The continuous demand for VARTA batteries reflects the trust and satisfaction of end consumers worldwide," says Peter Werner, General Manager Consumer Batteries Europe/ Middle East Africa and Australia. The market leader in Germany, Austria, Switzerland and eleven other European countries is responding to rising demand by expanding the Dischingen plant, thereby preparing itself for the future. "We are proud to produce in Germany and believe in the leading ‘Made in Germany’ quality standard."
 Source: Production figures of VARTA Consumer Batteries
Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.
About VARTA Consumer Batteries GmbH & Co. KGaA
VARTA Consumer Batteries GmbH & Co. KGaA is part of Spectrum Brands Holdings, a global and diversified consumer products company and a leading supplier of consumer batteries, shaving and grooming products, small household appliances, specialty pet supplies, lawn and garden products and auto care products. Spectrum Brands Holdings generates annual sales of around $5.04 billion and has a total of 15,700 employees. VARTA Consumer Batteries is a European market leader for innovative high-quality batteries, rechargeable batteries, chargers and lights. Controlled from its European head office in Frankfurt am Main, Germany, it generates annual sales of around €275 million. The German sales company is based in Ellwangen. Thanks to its powerful product ideas, developed on the basis of over 125 years’ experience, VARTA Consumer is a constant source of impetus in the mobile energy market. Alongside its innovative capabilities, the breadth, quality and design of its product range make VARTA a unique force on the market. Intensive focus on consumers’ lifestyles and close collaboration with retailers is the secret to a successful product mix. This makes it possible for VARTA Consumer to respond quickly and flexibly to the latest consumer device trends and provide the dynamic fast-moving consumer goods (FMCG) market with optimum energy solutions.